Spieckerman Speaks Retail Podcast
Branded Environments and the Experiential Retail Revival
Brick-and-mortar retail is experiencing a renaissance as consumers return to stores and retailers deploy new digital capabilities. Retail’s “phygital” future is unfolding and traditional marketing tactics are transforming along with it. Retailers have an unprecedented opportunity to build meaningful brand connections as consumers seek out in-store experiences. Carol’s guest Tina Chadwick serves as the SVP of creative, strategy, and digital for Miller Zell, a branded environments leader that provides end-to-end services for major retailers. In this episode, Carol and Tina discuss the future of customer engagement and Tina shares case studies that showcase best practices.
Firmly Rooted: Retail’s Plant-based Boom is Just Getting Started
No longer relegated to crunchy natural foods stores, plant-based products have become table stakes for any company taking its grocery business seriously. As plant-based products emerge as a major growth driver for leading brands and retailers, best practices and next-stage opportunities are crystalizing. Carol’s guest, Julie Emmett, serves as the senior director of marketplace development for the Plant Based Foods Association (PBFA). In this role, Julie supports over 350 leading plant-based food companies with merchandising, education, research, data analysis, and marketing. She founded PBFA’s Retail Advisory Council and is a passionate advocate and thought leader for plant-based business opportunities.
