Wholesale Curtailed! Why Retail’s Favorite Model is Faltering

Wholesale relationships have fueled retail for decades, yet brands like Nike and Under Armour are starting to show the hand to intermediaries. Even retailers are getting in on the game as agile alternatives beckon. In this episode, Carol explores the origins leading to the curtailing of wholesale and why retail is evolving beyond traditional collaborative models. She gives her take on the best candidates for pulling off a pull-back and what it all means to retailers, suppliers, and solution providers.