3 Trajectories Powering Retail’s Latest Brand Boom

Retailers and brands are spreading their wings as pandemic-era dynamics accelerate demand for differentiation and scale. Online marketplace expansion, private brand proliferation, and retailer-to-retailer hookups are powering retail’s latest brand boom and even though options abound, caution is called for. In this episode, Carol tracks her hottest retail trajectories and retail’s latest retail headlines to break down the brand action.

In this episode you’ll learn:

Why online marketplaces are a growing brand gateway

How scale-builders and curators will drive digital expansion

Why private brands are powerful category-killers in the COVID era

How frenemy forays are lowering brands’ resistance to down-market deals