New Rules for the Retail Revolution
Platform Positioning Master Class
10 Trajectories That Will Transform Retail
The Store Is (still) The Core
The Transmedia Transformation
Bricks Have New Tricks
8 Mistakes Retail Suppliers Can't Make
UPCOMING EVENTS & SPEAKING
Ever ponied up big bucks for a conference only to be disappointed? Tired of "pitches from the podium" and canned keynotes? Do you find yourself secretly thinking “Please don't be awful” every time you plan an event or hire a speaker?
Your standards for beyond-the-obvious insight and true thought leadership are higher than ever. They should be!
As everyone re-calibrates for the new retail era, your corporate events, user conferences, trade confabs and trainings have to bring it on. Pure and simple.
Carol brought a real point of view. So many speakers come here and just present information you can get anywhere. Great insights as we combine the brick and mortar and digital universes into a single experience for our customers.
Walmart Director of Visual Merchandising
My Retail Trajectories are themes that I constantly create, track and map across categories, channels, business models and touch points. They merge all of the seemingly random stuff happening in retail into clear calls to action.
That way, all kinds of retail stakeholders like you can participate in what’s next…retailers, brand marketers, tech companies, service providers and so many others who now rely on retail.
Carol Spieckerman, president and CEO of Spieckerman Retail, is an internationally-recognized authority on retail and brand positioning.
She presents her latest Retail Trajectories to corporate, trade and academic organizations and translates them into high-volume strategies for brand marketers, solution providers, retailers and agencies. Carol is an author and regular contributor to leading retail and business media including: NPR, Reuters, Forbes, Business Week, Huffington Post, Women's Wear Daily, Store Brands, Kidscreen, VMSD, Retail Wire and more. Carol's retail blog is considered a "must-read" among major retailers, brands and suppliers.
CAROL'S RECENT THOUGHT LEADERSHIP