Keep or Toss? Retail Pruning Predictions for 2022

Throughout 2021, retailers monetized their online platforms and pushed further into solutions and services. Brands delved into direct-to-consumer outreach and took ownership of their brand stories. If 2021 was a year filled with explorations of endless possibilities, 2022 will be defined by setting new priorities. In this episode, Carol Spieckerman reveals her predictions on where retailers and brands will pare down, even as their options pile up.

In this episode you’ll learn:

·      How retailers’ ad shop build-outs will shift brand budgets

·      Why off-price operators will likely get dinged

·      How the democratization of high-tech will fuel direct-to-consumer

·      Why the data wars have only just warmed up