Is Retail Ready for the Phygital Future?
Brands are more determined than ever to reach their digital destiny by directing their brand stories and customer relationships, yet traditional two-dimensional experiences haven’t evolved to meet the challenge. The landscape is set to change with a wave of immersive innovation that will be unleashed in 2022 and beyond. CEO of ByondXR, Noam Levavi, is pushing the limits of digital shopping experiences by creating immersive interactive 3D journeys in shoppable virtual environments. With an eye to the future, leading brands like Coca-Cola, Proctor & Gamble, Lancome, and L’Oreal are drawing on ByondXR’s vision to build dazzling virtual store simulations, dynamic virtual showrooms, and 3D visualizers that expand the boundaries of human imagination in visual design.
In this episode, Carol and Noam discuss the future of digital brand marketing, virtual commerce, and new best practices in digital content creation.
In this interview, you will learn:
· How extended reality will open a profusion of possibilities
· Why immersive devices are set to snowball
· How the metaverse will transform ecommerce (for the better)
· Why virtual brand showcases can venture beyond “style over substance”
Guest Information: