2022 Consumer Insights Deep Dive with GWI’s Katie Gilsenan

Consumer attitudes have undergone a major shakeup in the span of a few years and tracking where things go next is a moving target. With consumers’ wants and needs becoming more complex, retailers and brands must have reliable and actionable information at the ready. As trends director for global insights leader GWI, Katie Gilsenan tracks subtle and seismic shifts in consumer behavior across channels, categories, and touchpoints. She’s passionate about acknowledging underserved consumer segments and uncovering topics that motivate shopper decisions. GWI’s software-as-service platform is trusted by a who’s who of brands, media companies, and agencies, including Google, Twitter, Omnicom Group, LVMH, Amazon, and Walmart, giving its clients a multi-faceted view on consumer trends.

In this episode, Carol and Katie discuss GWI’s latest research on what consumers really want from retailers and brands along with hot takes on the future of retail sustainability, social commerce, financial tools, automation, live-streaming, and more.

Highlights from the interview:
• The make-or-break topics that consumers now care about most
• How brands can overcome current dips in brand loyalty
• Why retailers and brands can’t afford to overlook older consumers
• Non-price levers that retailers and brands can pull right now

Guest Information and resources:
GWI website
GWI Connecting the Dots report
GWI Zeitgeist report