Are You Ready for the Retailer-as-Service Revolution?

Retailers are investing in services as never before to keep shoppers engaged and explore new revenue streams. Forays into healthcare, advertising, and financial services are becoming commonplace as retailers like Walmart, Kroger, and Target take platform-building to the next level. But what happens when retailers begin to see themselves as services, not just companies that provide them?

In this episode, Carol reveals her latest retail trajectory, retailer-as-service, and details how it changes the game for the industry and retail suppliers of all stripes. She wraps up with a lightening round on the rush of brand introductions hitting retail right now and how it’s setting the stage for post-COVID profitability.

In this episode you’ll learn:

The unexpected customer groups driving retailers’ growth strategies

How retailer services will shift spending for brand marketers

Why “if they build it, you must use it” should be suppliers’ new mantra

Why retailers see portfolio-building as a post-COVID safeguard