Imagine if every Wal-Mart and Target were a clutter-free wonderland, where your products are perfectly merchandised, every aisle is generously spaced with enough room for two-way traffic and then some, and the only thing cleaner than the sight lines is the floors. Envision the usual shopping cart cacophony reduced to a faint whoosh, olfactory assaults completely eliminated, and all audio turned down to pleasing ear-range volume. Order completely restored. Wouldn’t that be amazing? . . . Maybe.

Remember when any brand that mattered was provided by a vendor? When the terms “private label” and “generic” were synonymous? A time when Andrea Thomas’(Walmart’s Senior Vice President of Private Brands) lead question, “What is a brand?” was a lot easier to answer? Read more of our coverage of Ms.Thomas’presentation as part of the Bentonville Bella Vista Chamber’s Champion Speaker Series.

Target just decided to take its web platform away from Amazon and bring it in-house. Before you say, “Who cares? I’m not Amazon,” I pulled together a couple of insights from the development that retail suppliers might want to think about. If we've said it once, we've said it hundreds of times: retailers see themselves AS a brand these days, and perhaps no retailer out there believes that more than Target.

Introducing electric vehicles, expanding into vinyl records, exploding private label, unveiling used game exchange kiosks, launching an online open idea exchange, forming an exclusive alliance with TiVo, incubating an experiential in-store environmental upgrade . . . all major initiatives that Best Buy has announced since the beginning of the year. Oh and look for this month’s launch of “Twelpforce,” which will have Best Buy associates scanning Twitter to find folks seeking electronics illumination. (click on blog title to comment) Is Best Buy biting off too much at one time? Tossing it out and seeing what sticks? How can they take all of this on? Well, how can they not? If you ask us, Best Buy serves as a case study in post re-set relevance at a time when some other retailers and brands continue to pick, choose, dabble, and dunk pinkie toes like it was 2000.

The private label re-launch, reinvent and reinvigoration process marches on (see previous post on Walmart's Great Value). Took a few snaps of Target's "up & up" brand which the retailer is framing as a re-launch;however, I think it's more accurate to call it a replacement (for the Target brand, previously represented by a red bullseye).

A mantra that we share with our clients is “those who play, stay” and “perception is reality.” If you’re digging in your heels or whining, “Who’s got the TIME?” then you’re missing the point. Retailers are finding the time and they want to work with brands that are early-stage participants; not late-to-the-party lurkers

“On target and on brand” . . . the Holy Grail of retail these days and the title of this week's presentation from Walmart’s Senior Marketing Director, PK Van Deloo, and his co-presenter, Sherry Smith, Triad Digital Media’s VP and General Manager. The pair spoke as part of the Bentonville Chamber’s speaking series for Walmart vendors.