Carol Spieckerman 4/28/17 Carol Spieckerman 4/28/17

Has North Face reached a summit in consumer segmentation?

In my latest Retail Wire weigh-in, I share why North Face's brick and mortar localization feels fresh, even if its customer segmentation is so very "VF".

Carol Spieckerman 4/19/17 Carol Spieckerman 4/19/17

Are consumers’ AI fears rational?

In my latest Retail Wire weigh-in, I share why artificial intelligence in retail is inevitable and unstoppable.

Carol Spieckerman 3/12/17 Carol Spieckerman 3/12/17

Will acquisition of a mom and pop shop pay off big for Kroger?

Kroger is to Murray's as Walmart is to Moosejaw. In my latest Retail Wire weigh-in, I share three new standards driving retail acquisitions

Carol Spieckerman 1/17/17 Carol Spieckerman 1/17/17

The Retail Data Breach: Brand Killer or Business as Usual?

It may be difficult to measure the long-term impact of a data breach on retailers' brands, but there are ways to soften the blow. In my latest article for Radial.com, I share three ways retailers can mitigate the mayhem.

Carol Spieckerman 1/12/17 Carol Spieckerman 1/12/17

10 Benefits of CRM Software for Retail

Carol Spieckerman spoke with indusa.com about why CRM solutions give retailers a killer advantage.

Carol Spieckerman 1/12/17 Carol Spieckerman 1/12/17

Will ShoeBuy.com boost Walmart’s online performance?

Carol's latest Retail Wire weigh-in, on Walmart's acquisition of ShoeBuy.

Carol Spieckerman 1/6/17 Carol Spieckerman 1/6/17

Retail Hot Flash: 3 Headwinds Hitting Macy's

Macy's store closures will create many ripples

Carol Spieckerman 10/19/16 Carol Spieckerman 10/19/16

Consistent Brand Across Locations? 3 Ways Retailers Can Get it Right

In my latest article for Radial, I reveal three less-than-obvious ways retailers are driving a consistent brand message, even as new channels proliferate.

Carol Spieckerman 9/25/16 Carol Spieckerman 9/25/16

Has Fashion Become a "Spectator Sport"?

Fashion and apparel retail are at an inflection point. Speed is the table stakes and trends are a moving target.

Carol Spieckerman 8/3/16 Carol Spieckerman 8/3/16

Artificial Intelligence in Retail

I share my thoughts on the present and future of artificial intelligence in retail in my interview with Stirling Global's Richard Downes.

Carol Spieckerman 8/1/16 Carol Spieckerman 8/1/16

Walmart CMO Tony Rogers on Time, Money and Message

My between-the-lines take on Walmart's bifurcated brand promise.

Lisa Carver 8/1/16 Lisa Carver 8/1/16

Different not Dead: The Store is (once again) the Core

In my latest feature article for the Licensing Book, I extoll the benefits of brick and mortar retail.

Carol Spieckerman 6/28/16 Carol Spieckerman 6/28/16

What will happen to Macy’s after Terry Lundgren steps down as CEO?

In my latest Retail Wire weigh-in, I argue for Macy's taking a less insular approach to leadership succession.

Carol Spieckerman 6/22/16 Carol Spieckerman 6/22/16

Ralph Lauren making a turn to fewer and faster fashions

In my latest Retail Wire weigh-in, I share why I'm bullish on Ralph Lauren's leadership under Stefan Larsson.

Carol Spieckerman 5/24/16 Carol Spieckerman 5/24/16

Alien Invasions and Other Reasons To Reinvent Your Retailer Communication Strategy

In my latest retail insights article, I reveal three reasons why there's never been a better time to reinvent your retailer-facing communications strategy (and three consequences if you don't).

Carol Spieckerman 3/21/16 Carol Spieckerman 3/21/16

Walmart’s Investment in the Long Game

My between-the-lines take on ways that Walmart is investing in short and long-term success, pivoting off of Charles Redfield's recent presentation.

Carol Spieckerman 3/4/16 Carol Spieckerman 3/4/16

Four Shifts Shaping Retail Data

In my latest retail insights article, I reveal four shifts that will shape retail data an analytics. From my podcast interview at the IBM Insight conference.