Different not Dead: The Store is (once again) the Core

Check out my latest article for Licensing Book, Expo 2016 Edition.

As the pace of retail change accelerates, retail pundits have made a sport out of predicting the demise of various business models, categories and mediums. Their assumption is that, in order for new innovations to take hold, the old version must become extinct. Amazon's ever-expanding digital reach and upticks in mobile-driven commerce seem to validate the prediction that physical stores will become a thing of the past, but the reverse is actually true. Retailers are awakening to the unparalleled role that stores play as showcases for innovation and bridges to their endless digital aisles.  Read the full article.

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