Ralph Lauren making a turn to fewer and faster fashions
In my latest Retail Wire weigh-in, I share why I'm bullish on Ralph Lauren's leadership under Stefan Larsson.
Stefan Larsson is spearheading a long-overdue rework of the Ralph Lauren empire. Ralph Lauren had a great run, longer than most, during the reign of the department store and even beyond as mass retail and e-commerce took hold. Retail is changing fast but scorched earth (a la Ron Johnson), isn’t the only way to go about it. Larsson’s quote, “We have all the cards, but we need to play the cards in a different way” perfectly sums up where many retailers and multi-model companies like Ralph Lauren find themselves, yet it speaks to taking a more prudent approach that leverages existing assets.