When More is More: Harnessing Retail’s Data Deluge
Inventory planning and pricing strategy have become moving targets for retailers, particularly as inflation lingers on a global scale. Retailers have access to more data from more sources than ever before yet making sense of it and making good decisions from it has never been more challenging. Carol’s guest Hélène Clary serves as the VP of business development for ClicData, an end-to-end data platform that enables thousands of businesses to track performance and accelerate growth through powerful analytics. In this episode, Carol and Hélène discuss the new standards for data collection and action and Hélène shares use cases that showcase best practices.
Takeaways from the interview:
· Why static data snapshots aren’t enough
· How data unification makes all the difference
· Why competitive pricing doesn’t have to be a race to the bottom
· How DIY data platforms can compromise results
Guest Information and resources: