Spieckerman Speaks Retail Podcast
Full Path Analysis: Decoding Shopper Behavior Beyond Footfall
Joe Shasteen, global manager of advanced analytics at RetailNext, to discuss the latest trends in retail analytics and in-store technology. Joe expands on the concept of full path analysis, which provides detailed insights into customer behavior throughout the store.
Owning Your Data Assets and the Art of Noodling Around: New Technologies Mean New Priorities
Carol Spieckerman speaks with Sophelle’s Chris Corbin on navigating new technology, optimizing data, and the power of discovery.
Crushing the Retail Media Opportunity (It’s Just Getting Started)
Retailers have gone positively mad for ads, and it’s no wonder. Despite the wildly different takes on its potential, everyone agrees retail media is a multi-billion-dollar opportunity and a powerful hedge against inflation and other margin-killers. No two retailers are taking the same approach, yet they are united by a mission to monetize consumer data and turn brands into paying customers. As CEO of Brandcrush, Teresa Aprile is on a mission to close the ad tech gap in retail. She’s passionate about streamlining media buying and selling processes so retailers can unlock the full potential of in-store, online, and out-of-store consumer touchpoints.
When More is More: Harnessing Retail’s Data Deluge
Inventory planning and pricing strategy have become moving targets for retailers, particularly as inflation lingers on a global scale. Retailers have access to more data from more sources than ever before yet making sense of it and making good decisions from it has never been more challenging. Carol’s guest Hélène Clary serves as the VP of business development for ClicData, an end-to-end data platform that enables thousands of businesses to track performance and accelerate growth through powerful analytics. In this episode, Carol and Hélène discuss the new standards for data collection and action and Hélène shares use cases that showcase best practices.