Carol Spieckerman’s Retail Insights
marketers struggle to deliver personalized content
When it comes to content, one of retail's biggest pain points is the disconnect (or void) between brand marketers and retailers. Check out my thoughts and other weigh-ins on Retail Wire.
Macy’s takes stake in retail-as-a-service tech firm
Macy's is smart to forge platform partnerships and brand acquisitions that reinforce its core premise. My latest Retail Wire weigh-in.
The question for today’s retailers: What business are you in?
Retailers are in danger of losing their identities. My latest Retail Wire weigh-in:
Buy, Build or Bridge? Retail's Latest Conundrum
Retailer's will answer one question early and often as they seek to secure their futures, with no two arriving at the same answer.
Amazon Upending Private Branding. Will Others Follow?
Amazon is transforming private branding as we know it. I share four reasons why its stealth + scale formula makes sense.
Are retailers confusing customer service with the customer experience?
There is a difference between customer experience and customer service...and one more distinction worth throwing into the mix. My latest Retail Wire weigh-in:
8 Mistakes Retail Solution Providers Can’t Make
Solution providers are one of the fastest stakeholder groups in retail, and retailers have never been more open to what they bring to the table. In my latest Retail Reframe article, I share 8 unforced errors that might blow the opportunity.
Is the one-stop grocery shop coming to an end?
Consumers are no longer stocking up, and retailers are major enablers.
Has North Face reached a summit in consumer segmentation?
In my latest Retail Wire weigh-in, I share why North Face's brick and mortar localization feels fresh, even if its customer segmentation is so very "VF".
Are consumers’ AI fears rational?
In my latest Retail Wire weigh-in, I share why artificial intelligence in retail is inevitable and unstoppable.
Will acquisition of a mom and pop shop pay off big for Kroger?
Kroger is to Murray's as Walmart is to Moosejaw. In my latest Retail Wire weigh-in, I share three new standards driving retail acquisitions
Will ShoeBuy.com boost Walmart’s online performance?
Carol's latest Retail Wire weigh-in, on Walmart's acquisition of ShoeBuy.
Retail Hot Flash: 3 Headwinds Hitting Macy's
Macy's store closures will create many ripples
Has Fashion Become a "Spectator Sport"?
Fashion and apparel retail are at an inflection point. Speed is the table stakes and trends are a moving target.