Have you heard about the latest retail data breach, this time impacting handbag and accessories purveyor, Vera Bradley? Don't worry if you haven't. After all, retail data breaches have become downright commonplace over the last few years, so they aren't usually front-page news anymore. The staggering statistics behind high-profile cases, both inside and outside of retail, could also be desensitizing consumers to smaller-scale breaches.
It may be difficult to measure the long-term impact of a data breach on retailers' brands, but there are steps that can be taken to soften the blow beyond the required legal and financial procedures.