Target outfits stores to test multiple innovations

Carol's latest Retail Wire weigh-in, on Target's L.A.-area learning labs.

I'll say it again: retailers have gone mad for "multi-testing" and, although Target is a bit tardy to the game when it comes to launching learning labs, better late than never. Target has a lot of ground to make up, particularly with e-commerce, yet it still enjoys a loyal customer base despite a string of snafus. Target must ensure that the shoppers that frequent its stores also see Target as a compelling online and site-to-store option. Hopefully the lab locations will accelerate the process and close the gaps between bricks and clicks.

Read the article and check out the rest of the discussion.

Carol SpieckermanComment