Target outfits stores to test multiple innovations
Carol's latest Retail Wire weigh-in, on Target's L.A.-area learning labs.
I'll say it again: retailers have gone mad for "multi-testing" and, although Target is a bit tardy to the game when it comes to launching learning labs, better late than never. Target has a lot of ground to make up, particularly with e-commerce, yet it still enjoys a loyal customer base despite a string of snafus. Target must ensure that the shoppers that frequent its stores also see Target as a compelling online and site-to-store option. Hopefully the lab locations will accelerate the process and close the gaps between bricks and clicks.