Target targets local pride
Carol's latest Retail Wire weigh-in, on Target's designer/localization double-play.
Localization is important for sure, and Target has been late to the party, but engaging with local suppliers and featuring favorite local brands in stores would seem to be a more authentic and customer-centric strategy. Target is overdue for a compelling second act to its limited-availability designer partnerships. Its partnership with Todd Snyder feels a bit too kitschy and generic to fit the bill.