Can a fast fashion vet steer Ralph Lauren's ship?
Carol Spieckerman's latest Retail Wire weigh-in, on why Gap's loss of Larsson will be Ralph Lauren's gain.
Ralph Lauren has enjoyed an amazing run and could use a fresh perspective. Lapsing into literalism (luxury vs. fast fashion) misses the point. Mr. Larsson will bring refined processes, next-stage efficiencies and a systematic approach to expanding Ralph Lauren's many mature brands into global markets. His track record at Old Navy (the star in an otherwise struggling Gap portfolio) and prior experience at H&M will breathe new life into Ralph Lauren. A huge loss for Gap.
