Online Retail Poor Stage for Loehmann’s Revival
RetailWire Discussion: Loehmann's gets new life as e-tailer
I'm not feeling this one. Loehmann's left the physical retail world because its brand no longer resonated as a destination for low-cost fashion. To assume that shoppers will crawl the darker spaces of the Internet to seek the brand out seems like quite a stretch. With Amazon attacking fashion at the same time, the timing couldn't be worse.