Walmart Feels Its Organic Wild Oats

RetailWire Discussion: Walmart and Wild Oats to roll back organic food prices

I saw these (very attractive) products in Walmart recently and they represent well on the shelf. What great timing on the heels of Target's recent move. My comments on the Target story yesterday apply here as well. It makes sense for Walmart to merchandise these items together on occasion in order to showcase the variety and value being offered. These brands will also "show" well in Walmart's small format stores and hopefully will be out in full force in those locations.

Check out the article and discussion online at RetailWire.

Lisa CarverComment