Webinar Examples
Retail Dive webinar for Podium on Small Business Best Practices
This holiday shopping season could be a breakout year for small local businesses. Consumers are looking to revisit past traditions and ignite new shopping patterns to satisfy their pent-up demand for in-person experiences, including brick-and-mortar shopping. However, as consumer sentiment may be tempered by inflationary fears, it’s important to capture available consumer dollars early.
Carol Spieckerman serves as a subject matter expert to share what small businesses should do right now to be ready for the holiday season. You will learn:
The importance of managing your promotional calendar and planning your marketing activities in advance
Why local stores and small businesses have an advantage this year
Solutions for effective holiday marketing—including advice on messaging strategies, marketing channels, experiential opportunities, timing suggestions, and more
Retail Dive webinar for Loop on Returns Management and Optimization
Carol Spieckerman joins Loop’s manager of content marketing, JP Arnaud-Marquez to discuss the challenges facing Shopify merchants, and all retailers, as returns emerge as a major profit drain.
The discussion centered on the importance of providing a seamless customer experience for shoppers, before, during, and after purchase.