Is revving your B2B retail business development a top priority?
...but maybe you've noticed that your go-to people don't have the clout they used to (and they keep moving around or leaving!).
You're high-fiving after meetings with your prospects, but then...crickets.
Your sales and marketing teams just aren't singing the same tune.
Maybe you've added all kinds of cool capabilities but it's hard to talk about how it all fits together (and what it means to your retail partners).
Don't worry. Plenty of others are in the same spot and we can fix it.
But first, we've got to get real.
The big shift, the one that's really changing the game (and creating all the opportunity), is that retailers are no longer just places that sell stuff, and brands and solution providers are no longer just companies that sell stuff to retailers.
They are platforms that tie together digital, social, mobile, partnerships, acquisitions, content, data, and more.
The Power of Platform Positioning
Retailers' platform reach now blows past thousands of stores and millions of online clicks. Yours can too, but not if you're still pitching, letting your prospects deconstruct your stuff (on their timelines), taking orders, and hoping for the best.
There's a big difference between how successful companies operate in retail and those that take orders, throw the kitchen sink at every "opportunity" and cobble together one-off programs.
It's the difference between pitching and platform positioning!
That's what our work together will be all about: harnessing the power of platform positioning to ramp up your B2B business.
Carol will arm you and your teams with power levers that will have you leading with authority, exponentially increasing your chances of landing big, multi-channel, multi-stakeholder programs, leveraging the assets you already have in the house, and without reinventing the wheel every time. Carol provides a framework for perfecting your retail B2B positioning and aligning with retail's new realities and opportunities.
It's within your reach and nothing can replace the confidence that comes from doing the work and energizing your executive, sales, and marketing teams to transform your business!
Engage the power of platform positioning in two ways:
Executive, Sales & Marketing Advisement
Carol serves as a back-stage coach and advisor to your executive, sales, and marketing teams as you implement the Platform Positioning process and your new positioning. Carol will ensure that your teams stay on-message and on track with content development, industry framing, prospect presentations, and customer interactions.
Best suited to teams that have completed a Platform Positioning master class or onsite workshop and are ready to pursue imminent opportunities, programs, and partnerships.