• The Power of Platform Positioning
  • Platform Positioning Master Class
  • Ten Trajectories That Will Transform Retail
  • The Store Is (still) The Core
  • New Rules Of Retail Relevance
  • The Transmedia Transformation



Carol Spieckerman, president and CEO of Spieckerman Retail, is an internationally-recognized authority on retail and brand positioning.

You can’t just keep telling people what happened, you have to tell them why it is happening, and why it’s happening right now.
Carol Spieckerman

She presents her latest Retail Trajectories to corporate, trade and academic organizations and translates them into high-volume strategies for brand marketers, solution providers, retailers and agencies. Carol is an author and regular contributor to leading retail and business media including: Forbes, Business Week, Huffington Post, Dealerscope, Women's Wear Daily, Store Brands, and Retail Wire. Carol's retail blog is considered a "must-read" among major retailers, brands and suppliers. 


What's killing retail jobs (and other disruptions)? Check out Carol's interview with Tom Weber of MPR news and Derek Thompson, senior editor at The Atlantic (audio).

Listen to Carol's latest podcast interview on seismic shifts shaping retail data (audio).

Carol shares some of her latest Retail Trajectories with Talk Business and Politics (video).

Ever ponied up mega-bucks for a conference only to hear the same presentation given ten different ways? Wondered if presenters got the memo that all kinds of “information” is a click away these days? Tired of thinly-veiled “pitches from the podium” and canned keynotes? Carol Spieckerman to the retail rescue!