You're Invited! Retail's on the Roster at 2011 International Licensing Expo

June 12, 2011 will mark the second year that we’ve conducted our State of U.S. Retail presentation and retail safari at the 2011 International Licensing Expo in Las Vegas.

I can’t believe how much has changed just since last June and how many of the trajectories that I projected then have unfolded in a big way—SKU and brand rationalization reversals, small format proliferation, and hyper-localization among them. I’ll track updates to these developments and bring a slew of fresh insights into where retailers are going and what it all means to licensors, licensees, and agencies.  I'll also reveal the one trajectory that will immediately transform your retail relevance. (Hint: It aligns the licensing industry with retailers as never before, but only if you leverage it to the hilt!)

Retail is a critical success factor for the majority of companies that are involved in licensing, and it’s never been more important to have insights, tools, and tactics that will drive your value with retailers.

Join us for the presentation only or stay on for our personalized tour of directional retailers that are leading the change (many of the newest and best store prototypes are in the Las Vegas market and we are hitting them)! We’ll encourage questions and interaction throughout both segments so bring your retail-facing teams and your toughest retail challenges.

Read more about the session

Contact me directly at carol@newmarketbuilders.com to set up a meeting at the expo to discuss your retail strategy.

REGISTRATION AND SIGN-UP INSTRUCTIONS

Click here to register for the Expo then, on the following screen, click “Yes” when asked if you are interested in attending the retail tour.  Proceed to checkout, at which point you’ll be charged for the Retail Tour and any additional Licensing U. sessions you’ve signed up for.

If you have previously registered for the Licensing International Expo, click here and enter your email address on the left side of the page to locate your record. When your personal profile appears, confirm details by clicking the button on the bottom of the page.