Carol Spieckerman’s Retail Insights

Lisa Carver Lisa Carver

What's Keeping You Awake at Night? newmarketbuilders' Licensing Poll Results In!

We posed that question to top licensors, licensees, agencies and retailers last week as we made our rounds at the International Licensing Expo in Las Vegas. Studio execs, brand veterans and mega licensees weighed in and, after a bit of throat clearing, most told us they felt much better having shared! Here are the top three answers . . .
Read More
carol spieckerman carol spieckerman

newmarketbuilders at NARMS: Retail Marketers in the Power Position

I can't imagine a better time for retailers, suppliers and retail marketing services firms to convene ... Retailers' in-store focus has snapped to attention, suppliers are wrestling with unprecedented disruption, and NARM's member companies, whether they work in event marketing, assisted selling, training, merchandising, or demos, sit right smack in the middle of the action between both.
Read More