Transparency, Immediacy, Scrutiny: How Retail Supply Chain Shifts Are Shaping Brand Strategy


In the latest edition of Kidscreen, Carol Spieckerman shares her thoughts regarding the mounting pressures on the retail supply chain and how shifts in accountability are transforming relationships between retailers, manufacturers and the licensing community. 

Read the article here. 

Article by Gary Rusak for Kidscreen, October 2013

Copyright © 2013 Brunico Communications Ltd. All rights reserved. 

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