Three Preludes to a Pitch Slap Part 2: You Didn't Know When to Stop
The following is Part II in Carol Spieckerman's series for retail suppliers: Three Little-Known Preludes to a Pitch Slap.
It’s been said that the great artist is the one who knows when to stop. The same can be said of great retail suppliers. Unfortunately, in my experience, many don’t stop, particularly when it comes to preparing for early-stage meetings with retailers.
When complexity takes over, you’re vulnerable to a pitch slap. Worse yet, when this becomes a habit over time, your business development process will come to a screeching halt...