Carol Spieckerman’s insights weigh in on all things retail.

Carol Spieckerman named as 2025 Top Retail Expert by RETHINK Retail
Carol Spieckerman speaks with Modern Retail about why retail’s slow price-matching wind down is past its due (and why most shoppers won’t even care).
Carol Spieckerman speaks with the Daily Mail about how Target’s shop-off-the-floor apparel sections can do serious damage to its overall business.
Carol Spieckerman speaks with the Daily Mail about why Amazon’s record Prime Day performance isn’t all it’s cracked up to be (and a scary signal for holiday) as shoppers wait for deals.
Carol Spieckerman weighs in on Walmart’s popularity with younger grocery shoppers and how it builds a perfect pipeline for the world’s biggest retailer’s future.
Carol Spieckerman speaks with the Daily Mail about how tariffs are slowing Temu and Shein’s rolls and giving competitors a chance to catch up.
Carol Spieckerman asks, “Why this? Why now?” as Target attempts bolt-on business, even as basics beg for attention.
Carol Spieckerman speaks with Produce Blueprints on how tariffs are igniting national pride and urging Canadian retailers to seek alternatives.
Price changes are a constant in retail. Carol Spieckerman speaks with the Daily Mail on why Target can’t afford to toy too much as savvy shoppers do their homework.
Carol Spieckerman tells MarketWatch that Amazon’s Prime Day extension is a “get while the getting’s good” play as economic headwinds begin to gust.
Carol Spieckerman speaks with the Christian Science Monitor on the likely impact of tariffs and why small-to-mid-sized US companies will bear the brunt.
Carol Spieckerman speaks with the Star Tribune about why Target CEO Brian Cornell’s communications vacuum and brand perception dings could prove deadly.
Carol Spieckerman speaks with the Boston Globe on the extreme price sensitivity that makes Trump’s tariffs potentially more perlious.
Carol Spieckerman cracks open the multi-faceted problem of egg-flation in her interview with China Global Television Network’s (CGTN) Sean Callebs.
Carol Spieckerman outlines why Walmart’s latest theft-thwarting modification checks many boxes.
Carol Spieckerman dissects the keys to Walmart’s impressive Q3 2024 performance.
Carol Spieckerman draws on comparisons to Crocs and Patagonia as Red Wing Shoes launches nostalgic campaign.
Carol Spieckerman weighs in on the National Retail Federation’s (NRF) holiday sales forecast.
Carol Spieckerman speaks with the Minnesota Star Tribune, weighing in on the retail price wars heating up in a runway to the holidays.
Carol Spieckerman speaks with the Minnesota Star Tribune on what it takes to keep the magic going after gaining placement with big guys like Walmart and Target.
Carol Spieckerman speaks with AdAge on the nostalgia movement in retail and why J. Crew catalogs and Old Navy look-backs make sense now.
Carol's back from her latest New York retail safari and flagship showdown. Can you guess the winner?
Carol Spieckerman speaks with the Democrat Gazette on why Walmart’s upcoming Creator summit with Forbes speaks to YouTube’s brand influence
Carol Spieckerman speaks with the Boston Globe on why TJX introducing body cams to thwart retail theft makes sense as a visible deterrent.
Carol Spieckerman speaks with the Minneapolis Star Tribune on why Target’s grocery price slashes are critical to its success in higher-margin categories.
Carol Spieckerman speaks with The Street about Walmart’s ongoing expansion into non-product offerings, including healthcare, and its latest foray into mammogram screenings.
Carol Spieckerman speaks with the Boston Globe on why Ben & Jerry’s latest flavor may be “Hot Potato” as parent Unilever spins off its ice cream division.
Carol Spieckerman speaks with the Minneapolis Star Tribune on whether Target will be the main beneficiary as Macy’s prunes its store fleet.
Carol Spieckerman speaks with the Star Tribune about how Target’s latest brand hookup with Diane Von Furstenberg offsets its recent pushes in private brands.
Carol Spieckerman speaks with the Boston Globe about Temu’s meteoric rise and how it is lowering the floor for US consumers