A Perspective on Gap’s Recent Announcement to Sell on Amazon’s Marketplace

Written By Justin Mabee

Spieckerman Retail, President, Carol Spieckerman provides her perspective on Gap’s recent announcement to sell on Amazon’s marketplace. What is the impact of this on the strategy for big brand eCommerce launches of proprietary marketplaces? Amazon’s marketplace has become so popular that even big brands are turning to it instead of building their own.

Justin Mabee

Designer @Squarespace. 12 year web design veteran. 500+ projects completed. Memberships, Courses, Websites, Product Strategy and more.

https://justinmabee.com
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