Spieckerman Speaks Retail Podcast

Full Path Analysis: Decoding Shopper Behavior Beyond Footfall
Carol Spieckerman Carol Spieckerman

Full Path Analysis: Decoding Shopper Behavior Beyond Footfall

Joe Shasteen, global manager of advanced analytics at RetailNext, to discuss the latest trends in retail analytics and in-store technology. Joe expands on the concept of full path analysis, which provides detailed insights into customer behavior throughout the store.

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Digital Defrags Are Saving Retailers’ Assets
Carol Spieckerman Carol Spieckerman

Digital Defrags Are Saving Retailers’ Assets

The digitization of stores, the rise of retail media, and retail theft prevention all share a common trait: rapid evolution from disjointed efforts into unified opportunities that are gaining momentum. Carol Spieckerman highlights the escalating advantages unification will bring to retail.

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When Will the Category-Killing Carnage End?
Carol Spieckerman Carol Spieckerman

When Will the Category-Killing Carnage End?

A new breed of retail chain emerged in the 80s that spelled a last hurrah for brick & mortar before the digital floodgates opened in the 90s. Then came Amazon and its wake of digital competitors, slaying niches without mercy. A recent wave of retail bankruptcies attests to how category killing was a great model…until it wasn’t.

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It’s Time for Malls to Engage in the E-commerce Economy
Carol Spieckerman Carol Spieckerman

It’s Time for Malls to Engage in the E-commerce Economy

Malls aren’t dead, but they have been largely excluded from the e-commerce economy. Mall tenants have traditionally owned direct consumer connections that translate into digital relationships. All of that is set to change as mall owners take ownership of the physical and digital experiences that consumers crave.

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