Spieckerman Speaks Retail Podcast

Digital Defrags Are Saving Retailers’ Assets
Carol Spieckerman Carol Spieckerman

Digital Defrags Are Saving Retailers’ Assets

The digitization of stores, the rise of retail media, and retail theft prevention all share a common trait: rapid evolution from disjointed efforts into unified opportunities that are gaining momentum. Carol Spieckerman highlights the escalating advantages unification will bring to retail.

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Crushing the Retail Media Opportunity (It’s Just Getting Started)

Crushing the Retail Media Opportunity (It’s Just Getting Started)

Retailers have gone positively mad for ads, and it’s no wonder. Despite the wildly different takes on its potential, everyone agrees retail media is a multi-billion-dollar opportunity and a powerful hedge against inflation and other margin-killers. No two retailers are taking the same approach, yet they are united by a mission to monetize consumer data and turn brands into paying customers. As CEO of Brandcrush, Teresa Aprile is on a mission to close the ad tech gap in retail. She’s passionate about streamlining media buying and selling processes so retailers can unlock the full potential of in-store, online, and out-of-store consumer touchpoints.

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