Spieckerman Speaks Retail Podcast
Crushing the Retail Media Opportunity (It’s Just Getting Started)
Retailers have gone positively mad for ads, and it’s no wonder. Despite the wildly different takes on its potential, everyone agrees retail media is a multi-billion-dollar opportunity and a powerful hedge against inflation and other margin-killers. No two retailers are taking the same approach, yet they are united by a mission to monetize consumer data and turn brands into paying customers. As CEO of Brandcrush, Teresa Aprile is on a mission to close the ad tech gap in retail. She’s passionate about streamlining media buying and selling processes so retailers can unlock the full potential of in-store, online, and out-of-store consumer touchpoints.
Mix Shifts, Margins, and Misfires: A Between-the-Lines Take on Target and Walmart
Walmart and Target are harbingers of retail’s health, yet raw sales numbers don’t tell the full story. The one-two punch of earnings reports from these two power players underscored the impact that inflation, supply chain snags, and inventory pileups are having on retail. Carol teases out uncommon takeaways from both retailers’ Q2 earnings reports and what it signals for the holiday shopping season and beyond.
