Spieckerman Speaks Retail Podcast
![Full Path Analysis: Decoding Shopper Behavior Beyond Footfall](https://images.squarespace-cdn.com/content/v1/639276364eccd3612c1259fc/1719850638570-3BPXFCPCBY6A9F2PTC4Q/Joe+Shasteen+podcast+cover+%281%29.png)
Full Path Analysis: Decoding Shopper Behavior Beyond Footfall
Joe Shasteen, global manager of advanced analytics at RetailNext, to discuss the latest trends in retail analytics and in-store technology. Joe expands on the concept of full path analysis, which provides detailed insights into customer behavior throughout the store.