No longer relegated to crunchy natural foods stores, plant-based products have become table stakes for any company taking its grocery business seriously. As plant-based products emerge as a major growth driver for leading brands and retailers, best practices and next-stage opportunities are crystalizing. Carol’s guest, Julie Emmett, serves as the senior director of marketplace development for the Plant Based Foods Association (PBFA). In this role, Julie supports over 350 leading plant-based food companies with merchandising, education, research, data analysis, and marketing. She founded PBFA’s Retail Advisory Council and is a passionate advocate and thought leader for plant-based business opportunities.