Spieckerman Speaks Retail Podcast
When Will the Category-Killing Carnage End?
A new breed of retail chain emerged in the 80s that spelled a last hurrah for brick & mortar before the digital floodgates opened in the 90s. Then came Amazon and its wake of digital competitors, slaying niches without mercy. A recent wave of retail bankruptcies attests to how category killing was a great model…until it wasn’t.
Retail Heat Map: Retailer-as-Service, Frenemy Forays, Multi-Format Mojo (and more)
Several of Carol’s hottest retail trajectories are on fire right now. In this episode, she gives the 411 on fierce growth categories, emerging business models, dizzying diversification, and who’s leading the charge. She outlines new opportunities for B2B marketers and positioning strategies that pivot off where retailers and brands are going next.
