In her latest Retail Wire weigh-in, Carol Spieckerman shares why a reduction in scale isn't always a fail when it comes to Walmart's shuttering of its small format Express stores ... and why Target's big/small bifurcation could be problematic.Read More
Carol's Retail Wire weigh in on Walmart's Savings Catcher supplier request...and double standards.Read More
Three takeaways served as a lead-in to John Boswell’s WalStreet presentation last week: business is good, technology and data are critical to forging connections with members, and Sam’s Club is a great place for suppliers to invest. Of these, technology and data emerged as the central focus for Sam’s as it hits the 30-year anniversary mark.
As senior VP of marketing, insights, and ecommerce, Boswell is in a unique position to drive the “holistic anytime, anywhere experience” that he described as paramount to Sam’s future success. Boswell’s title alone attests to how serious the retailer is about integrating multiple member touch points into its marketing strategies and making the most of the data points it collects from each source.Read More