Carol Spieckerman’s Retail Insights

Carol Spieckerman 12/12/24 Carol Spieckerman 12/12/24

Red Wing Boots Campaign Draws on Nostalgia

Carol Spieckerman draws on comparisons to Crocs and Patagonia as Red Wing Shoes launches nostalgic campaign.

Carol Spieckerman 9/26/24 Carol Spieckerman 9/26/24

Carol Spieckerman speaks with AdAge on the nostalgia movement in retail and why J. Crew catalogs and Old Navy look-backs make sense now.