Social Gaming Building a Bridge to Female Shoppers at Best Buy?

Carol Spieckerman comments on Best Buy's latest moves in social gaming.

Retailers Angle for Presence in Social Media's Virtual Worlds (pdf)

 BY THOMAS LEE - STAR TRIBUNE (MINNEAPOLIS), Wednesday, September 21, 2011

©2011 Minneapolis Star Tribune

Read article at startribune.com

 

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Carol Spieckerman's Latest for LIMA: Retail's Brand Decision Transition