"Rethinking Retail Scale" on Retail Wire
RetailWire picked up Carol's LIMA blog, "Rethinking Retail Scale," on October 25th, and it generated a terrific discussion among their Brain Trust panelists.
Not that long ago, retailers ran their online and offline operations in silos. In many cases, they actually competed against themselves in different channels. These days, retailers from mass to class see all channels — including mobile — as synergistic and seamless touchpoints and, along the way, scale has been redefined.