NMB Articles and Features Snapshot

Carol weighed in on Best Buy CMO, Barry Judge's departure in the Minneapolis Star Tribune and on speculation regarding Best Buy's recent hometown distribution center expansion in Finance and Commerce Magazine. In her latest article for LIMA, she urges brand marketers to embrace step change instead of relying on sequels and already-in-the-pipeline product launches. She contributed a feature article on the state of North American retail to UK-based RLI Magazine, and Parts One and Two of Ahead of the Curve and Staying the Course, Carol's take on Sam's Club EVP and Chief Marketing Officer Linda Hefner's presentation in Bentonville, have been posted. WWD sought Carol's perspective on the implications of Walmart's Recent Woes. Carol commented on how rising fuel prices and other factors are driving private brand growth in OTC and HBC in the current issue of Private Label Buyer magazine and penned an article on, Fuel to the Fire, on the battle raging at the retail pump. 

Carol will be in New York the week of May 21st, conducting, and participating in, the SURTEX art licensing show retail panel and New York-area client meetings. She'll kick off the International Licensing Expo in Las Vegas with her annual State of Retail presentation and store safari on June 10th. Contact Carol directly to schedule meetings in New York or at the expo in Las Vegas and check our speaking page for the latest NMB events and destinations. Our latest RetailNxt telecast geared to retail suppliers, Are You Ready for a Brand-to-Brand Breakthrough is filling up. Register your retailer-facing teams today.

Contact team@newmarketbuilders.com to schedule a meeting with NMB in: 6/23 San Francisco, 07/14 Portland, 09/29 Montreal, or 10/20 Mexico City.

Lisa Carver