It's What's on the Outside that Counts! Part I: Private Brand Packaging Perks Up
Judging from retailer presentations at the Private Brand Movement conference, the days of private brand packaging whiteout are coming to a close. Today, Retail Wire is running my article on the emergence of color in private brand packaging which includes insights from Michael Ellgass, Walmart's senior director of grocery marketing; Maurice Markey, Sam's Club's vice president of private brands; Mary Rachide, Family Dollar's divisional vice president of private brands; and Kim Coovert, Kmart's brand manager of own brand food and drug.
Look for our full-length article, complete with snaps of private brand packaging both new and redo, tomorrow.
In the meantime, weigh in!