Carol's Latest for LIMA: Restoring Order to Retail's Format Frenzy

In her latest blog article for LIMA, Carol explains why "urban" and "local" don't go far enough to describe retail's emerging formats, and she restores order to retail's format frenzy by revealing her three-fold retail format segmentation model.

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Unchain My Cart! Why Shackle Shopper Marketing?

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Carol Spieckerman Comments on Sam's Testing Self-Checkout