Carol's Latest for LIMA: Li & Fung's Rick Darling Frames Licensing's Future
Based on Rick Darling's keynote address, Licensing Today: A Global Challenge, at this year’s International Licensing Expo, brand marketers and retail suppliers must gird for a new set of global pressures in the form of rising raw materials costs, escalating wages in China and emerging supply chain and branding models.
As president of LF USA, a subsidiary of global sourcing agent and licensee, Li & Fung, Rick Darling is on the front line of these inescapable realities, which will impact every link in the supply chain and every point on the retailer/licensor/licensee triangle.
In my latest blog article for LIMA, I distill key takeaways from his presentation.
Want to explore what these and other retail dynamics mean to your retail positioning? Contact me directly at carol@newmarketbuilders.com