Carol Spieckerman's Right Brain On: Walgreen's Foursquare Foray

In her latest contribution as a Retail Wire panelist, Carol weighs in on Walgreen's foray with foursquare. She gives Walgreens mega-kudos for its commitment to mobile and social.

Here's what she had to say...Beyond the immediate application and cents-off approach, Walgreens is making a major leap forward through its installation of optical scanners. This demonstrates that they are serious about building store-level infrastructure to support mobile and social. Others may dabble, Walgreens is making a commitment. I also love the immediacy and customer-friendliness of the foursquare program. It turns customer check-ins into a "why not?" proposition rather than expecting shoppers to jump through hoops in order to save a few cents. Finally, Walgreens is helping the industry by serving as a beta for the foursquare tie-in rather than being precious about pushing its own applications. Nice move all around!

Read the full discussion

Carol is heading to Atlanta this week. Contact her directly to check her meeting schedule.