Carol Spieckerman's Latest for LIMA: "Proto-ships" Set to Sail
Part flagship, part prototype; a new breed of mega-lab is on the retail scene and, in Carol's latest blog article for LIMA, she explains why we'll be seeing more of them.
Want to explore what these and other retail dynamics mean to your retail positioning? Contact Carol directly at email@example.com
Another Walgreens protoship set sail this week - this time on its home turf (Chicago). The health and living retailer (I dare you to call them a "drug retailer" to their face), includes many of the fripperies from the Manhattan mega store that came before along with a few updates, including LED lighting. What will work? What will travel? Stay tuned.