Carol Spieckerman's Brain On...Does J.C. Penney's Plan Forget the Rank and File?
In her latest contribution as a Retail Wire panelist, Carol posits that Ron Johnson may not have left people out his plan for J.C. Penney (or perhaps they will be beside the point).
Here's what she had to say...It remains to be seen whether Mr. Johnson's strategies left out the seventh "P" (people) as the article suggests, or if the other six (Price, Promotion, Personality, Product, Presentation and Place) intentionally obviate the need for a talent topgrading plan. On the surface, Penney's new scheme would seem to simplify rather than further complicate in-store execution and customer interaction.
Nikki Baird's original article is a terrific read, by the way, and a spot-on depiction of J.C. Penney's previous pricing and promotion "strategy."