Banished Retail Words & Phrases
Under the bus, I say!
- "Tarzhay" - No longer cute . . . or relevant, as Target focuses relentlessly on the "pay less" side of its "Expect more. Pay less" tagline. I'm ready for Target to get its groovy back; however, I'll keep this one locked away regardless.
- "Fast Fashion" - Fast is now table stakes. Fashion? Not so much. Suggested replacement: "clothes."
- "Fashionista" - Banned until further notice . . . (Notice of a discernable and compelling fashion trend . . . and people who will clamor for it).
- "Cheap Chic" - Cheap is now table stakes. Chic? Not so much.
- "New Normal" - Implies that things will arrive at a point and sit for a bit. They won't. I think Seth Godin's blog nailed it.
- "In These Economic times" - Aren't ALL times these economic times?
- "Stick to Your Knitting" - Banished from use when referring to retailers exploring new categories. The core is no more!
- "Brand DNA" - Real DNA is static. Brand essence changes (sometimes with the wind).
We need a new term for . . .
- "Private Label" - No longer always private and not just a label. Feels long in the tooth.
- "Social Networking" - Ill-defined. Overused. Help!
What would you add? Hit "comments" and let 'er rip!