Mission Possible for Plant-Based? Impossible Foods' Next Phase
Check out the full article in Business Insider on Impossible Foods’ direction under new leadership.
Select quote from Carol Spieckerman
“McGuinness faces a twofold challenge, advancing the business and its environmental goals. His message so far has been: ‘Trust me, once we scale this thing up, all of those high-minded ideals that you care so much about will be moved forward.’ Beyond Meat has been a cautionary tale. So many people invested in Beyond and watched it go to the sky, then the stock nosedived, and it was very public. It was a buzzkill for the whole plant-based market. Impossible is determined to prove all of that wrong and say, ‘Watch us do it right.’”
