Carol's latest Retail Wire weigh-in on why interpreting Amazon's innovations individually misses the point.
Amazon is willing to go first, and in some cases fail fast, while it's perfectionist, risk-averse competitors sit on the sidelines. Will checkout-less stores scale? Will RFID get a second wind? Will Dash buttons become ubiquitous? Who knows. In the meantime, Amazon is keeping retail on its toes by setting a new standard for retail innovation in both pace and process.